Appetizing & Delicatessen

Let me preface this review by stating, this is not a “Burger Joint” but rather, ” [An establishment with] traditional deli classics, such as Pastrami, Corned Beef, Chopped Liver, Smoked Fish, and Hand-Rolled Kettle-Boiled Bagels, as well as innovative takes on traditional dishes” (, 2012).

The General Muir Dining Room

Image Courtesy of Square Feet Studio

Being said, my thoughts on their Double Burger Stack are extraneous and in no way a reflection of the definitive adoration behind this Labor of Love. For a full-spectrum review on this New-York-Stlye Jewish Deli, Click Here

Located within the Emory Point Development across from the Center for Disease Control & Prevention (CDC), The General Muir is modeled and named after the carrier ship that brought Holocaust Survivors, the Grandparents and Mother of Owner Jennifer Johnson, to New York in 1949.
General Muir Atlanta Restaurant Picture

Courtesy of Square Feet Studio

Best Deli in Atlanta

Courtesy of Square Feet Studio

General Muir Phone Number, Directions, Menu, and Hours:
Emory Point 1540 Avenue Pl. B-230 Atlanta, GA 30329 | 678.927.9131


Dining Room Hours

Monday – Friday
7:00a.m. to 10:30a.m.

Monday – Friday
11:30a.m. to 2:30p.m.



Sunday – Thursday
5:30p.m. to 9:00p.m.
Friday & Saturday
5:30p.m. to 10:00p.m.

Saturday & Sunday
8:00a.m. to 3:00p.m.




Deli Hours

Monday – Friday
7:00a.m. to 5:30p.m.

Saturday & Sunday
8:00a.m. to 5:30p.m.




Architecture and Interior Design Perfectly Fit the Era; The Glass Decanter of Water they bring to each table is a
Glimpse of Purity.


An Uncomfortably Long Wait Time, for An Unfulfilling Amount of Food.

Other Thoughts:

This location is a bit hard to spot and the adjacent parking deck is anything but simple.


Like Playing Battleship: outfitted with Duravit Sinks worthy of a World War II Showroom and Caroma® Smart Toilets that seem to span 20,000 Leagues into the Sea

Burger Banner
Emanating form my experience at Bocado Atlanta; I’ve had a Vendetta of sorts, against Fellow Burger Blogger, David Eckoff. I do not know him personally, nor do I claim to have any knowledge of his disposition or motives; being said, I am exercising my previous theory of his opinions being “obscure, if not purchased” (Kevin Bacon, 2012). My precedence, not only did he rank Bocado the #1 Burger in ATL, he also ranked General Muir as having the 5th-Placed Beef-wich in this fine city; the irony, it’s THE SAME BURGER STACK made by THE SAME CHEF, Todd Ginsberg. My personal testimony, neither are worthy of such declarations; who knows, maybe Todd and David “go way back.”
Here is what Eckoff Says:

In itself, the burger stack at The General Muir is a very good burger. And the fries are fantastic.

But The General Muir burger stack lacked the incredible flavor of the Bocado burger stack. Also, I didn’t like the H&F onion roll quite as much as I like the H&F sesame roll at Bocado.

Having said that, the rueben sandwich and matzoh ball soup were perfect (really damn good!); the service at The General Muir was beyond wonderful; and I loved the decor and atmosphere at The General Muir. This place is awesome. (2013)

Foremost, the Holeman & Finch Pub’s Sesame Roll is indeed quite superior to their Onion Precursor. In addition, the Reuben, accoding to Big Swiss, is in fact “Really Damn Good.”

Corned Beef, Sauerkraut, Russian, Gruyere, Buttered Rye | $11.95

Poutine Gravy Fries
Noting the Fries, they also seem to be a byproduct of Todd Ginsberg’s Bocado-Like tendencies. We got the Poutine (gravy, cheese curds, parsley), which can be synopsized as “Bocado Fries with Gravy for $6.00” (Big Swiss, 2013). As far as “lacking the incredible flavor,” both Bocado and The General Muir dish out Burgers Null & Void of any argument deeming them a Best Burger of Any City (Excluding Third World Nations).


Shaved Onion, Pickles, Lettuce, Russian, American Cheese, Onion Roll …………………………………………………………… $8.75

General Muir Double Stack Burger

After an Agonizing 37 Minutes on a Thursday Afternoon, I was greeted with a Botched Assembly of Meat that Appeared Anything but Tame. A Saporous Suspect, I was deceived on the very first bite; I initially bowed my head in adoration of this dish. Approaching the sandwich again, I was bequeathed with it’s lackluster composition. It seemed there were only three distinctive entities centered around this Burger: the Crisp Cool Lettuce, and Over-Salted Perimeter, and a Prickling Sour Pickle. This asymmetric entity left me Not Mad, Just Overly Disappointed. Reiterating, My Opinion reflects the Double Stack Only, not the Impressive Enchantment that is, The General Muir.

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